A few posts ago, I discussed the importance of SEO in making articles, blogs, etc more discoverable on the web. But there’s also an equally, if not more, valuable tool: links. Whereas SEO is the kid who shouts to get attention, links are the popular…

“Human beings are natural-born story tellers. When memories fail in old age, the stories are the last thing to go” – Daniel Meadows Stories round the campfire Stories are part of what binds cultures together. After all, storytelling was one of the first ways of…

Mingling with fellow journalists down the pub, or rubbing shoulders with potential contacts at a business dinner – all valid forms of networking but these days, it seems, the hobnobbing is being done online. Social networking sites and applications have created a wealth of resources…

What’s the best way of trying to lure as many people as possible towards this blog? High quality journalism perhaps? Dazzling originality? Or perhaps just a few popular keywords that will bump up my entry on Google? Ideally, I’d like to think it’s the first…