Throwing citizen journos to the lions
William Perrin talking about hyper local – a media law-free zone? So citizen journalists don’t need to know libel law? You might as well throw the hapless citizen into the bear pit with the defamation lawyers right now, in that case – I give it…
Lights, camera, Cardiff!
FEATURE With a new film festival on the scene and more movie investment than ever before, Cardiff’s film industry certainly seems to be moving up in the world. But how much further can it go? As the fate of a new film studio complex near…
“An experiment in brand loyalty”
Brand loyalty: get ’em while they’re young Once upon a time, before the internet took off, people would tend to stick with just one newspaper which they felt best represented their views. Buying six or seven newspapers would be too impractical (travelling by tube barely…
The digital mob bites back
“We are the angry mob We read the papers everyday We like who we like, we hate who we hate But we’re also easily swayed” – Kaiser Chiefs “Media changes the dynamics of power” Scary words there from Antony Mayfield, Vice President of iCrossing, but…
Linked in
A few posts ago, I discussed the importance of SEO in making articles, blogs, etc more discoverable on the web. But there’s also an equally, if not more, valuable tool: links. Whereas SEO is the kid who shouts to get attention, links are the popular…
Digital yarns
“Human beings are natural-born story tellers. When memories fail in old age, the stories are the last thing to go” – Daniel Meadows Stories round the campfire Stories are part of what binds cultures together. After all, storytelling was one of the first ways of…
Mix and mingle, web 2.0 style
Mingling with fellow journalists down the pub, or rubbing shoulders with potential contacts at a business dinner – all valid forms of networking but these days, it seems, the hobnobbing is being done online. Social networking sites and applications have created a wealth of resources…
Does journalism need citizen journos for survival?
Can citizen journalism coexist with traditional journalism? The short answer is of course, but it seems to me that this relationship has become more than mere coexistence – it is a question of survival, for both sides. Let me explain. Journalism, as we all know,…
SEO: Optimising or cheapening journalism?
What’s the best way of trying to lure as many people as possible towards this blog? High quality journalism perhaps? Dazzling originality? Or perhaps just a few popular keywords that will bump up my entry on Google? Ideally, I’d like to think it’s the first…