Author: Melanie Hall

The digital mob bites back

“We are the angry mob We read the papers everyday We like who we like, we hate who we hate But we’re also easily swayed” – Kaiser Chiefs “Media changes the dynamics of power” Scary words there from Antony Mayfield, Vice President of iCrossing, but…

Captcha’d

My attempt to Facebook message someone recently became so frustrating that I was on the verge of dusting off the pen and paper and hand-writing the blimin’ message instead. What stood in my way? A group of pesky squiggly letters, that’s what. The reason for…

Linked in

A few posts ago, I discussed the importance of SEO in making articles, blogs, etc more discoverable on the web. But there’s also an equally, if not more, valuable tool: links. Whereas SEO is the kid who shouts to get attention, links are the popular…

Digital yarns

“Human beings are natural-born story tellers. When memories fail in old age, the stories are the last thing to go” – Daniel Meadows Stories round the campfire Stories are part of what binds cultures together. After all, storytelling was one of the first ways of…

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